Taking on the world from the driver's seat

About ELEVEN

In our fast-paced, tech-driven world, we often fall into unhealthy habits and lose touch with ourselves, driven by quick dopamine fixes. Operating on autopilot, we make fear-based decisions and feel out of control, as if the world is against us.

While this may resonate with your life, there's a crucial aspect you might be forgetting. You can’t 100% control your external world, but you can determine what your inner world looks like.

Building resilience is the key

To truly find happiness, we must turn inward and build resilience, instead of constantly trying to micro-manage and control our environment. Because when you change your mindset, you can change your life.

How much would you give to lighten that backpack you’re carrying around? To let go of all those negative experiences and thoughts that are slowing you down?

Our mission

Our mission is to encourage people to get back into the driver’s seat of their lives.

As your co-pilot, we're here to inspire and guide—not to dictate your path. Our Thrive & Shine journal helps you to take charge of that path, so you can decide what you need to get back control of your inner world. We help you to find inner peace in a chaotic, unpredictable world. Find ways to protect yourself from outside influences and build up resilience to handle everything life throws at you.

About the Thrive & Shine journal

Community

At ELEVEN, community is at the heart of our philosophy. We are moving away from individualism, firmly believing that collaboration creates magic.

As you work on yourself, get in control of your inner world and how your react to the outer world, you’ll slowly notice that your environment starts to change with you. It all starts with you, and when done right, you have the power to inspire others to do the same.

The ELEVEN Expert Team

That’s exactly the reason we like to collaborate with coaches and therapists in the mental health industry. We love getting their feedback on our inserts and they help us create immensely valuable inserts for you. Instead of adding on to competition, we focus on shining a light on everyone’s skills and expertise. Our journal serves as a valuable resource, and we actively work to amplify the voices of our ELEVEN Expert Team in the mental health industry.

As mindful entrepreneurs, our approach centers on kindness and collaboration rather than contributing to industry competition. Because when we grow together, we thrive together.

Read more

About the founders

“Starting ELEVEN pushed us beyond our limits every day and taught us the power of stepping out of our comfort zones. We want to inspire others to do the same, to take risks and relentlessly pursue their goals because that’s where true growth and success lie.”

ELEVEN was founded in 2021 by best friends Rani and Christine, who were both at a crossroads, questioning their happiness and life's direction.

Feeling disconnected from their inner selves, they turned to journaling, which helped them understand their emotions and guided them toward the life they wanted. During a light-hearted conversation about creating their ideal journal, they realized their shared dream of creating something unique. This sparked the idea for ELEVEN, leading to the creation of the Thrive & Shine journal and the start of their entrepreneurial journey.